Posts by marketing-admin
Gen Z: How to Win Over the Generation Driving the Economy
85% of Generation Z considers it essential for brands to create a sense of belonging. If your strategy does not account for community, you are falling behind.
Operational synchronization in retail and its multiplier effect
Replicating the strategic vision defined at Headquarters accurately in every store constitutes the ideal scenario for any retailer.
5 Retail Trends for 2026
The retail landscape is evolving at breakneck speed. These are the trends that will define 2026 and how you can prepare to capitalize on them.
B2Me in Retail: From Promise to Perfect In-Store Execution
For years, retail has operated under the B2C model. Then came segmentation, dividing consumers into more specific groups. Today, technology and customer expectations have given rise to a new model: B2Me.
Opening Checklist: The Foundation for Winning the Day in Retail
A flawless start—with systems running, the team aligned, and the environment perfect—gives you an immediate competitive advantage. Conversely, starting the day by solving basic problems creates inefficiencies and costs sales.
How to Master Impulse Zones in Retail
Impulse zones represent a unique opportunity to boost your sales. Every square foot of your store has value, but these strategic spaces hold tremendous potential to impact your bottom line.
Guide to Retail Success During Peak Season
The fourth quarter represents the pinnacle of the commercial calendar. This season, encompassing massive sales events like Black Friday, Cyber Monday, and holiday shopping, concentrates a significant portion of annual revenue.
Beyond the Visual: The Pillars of Perfect Retail Merchandising
Inventory Management and the Moment of Truth
Existe un instante preciso que define toda la experiencia de compra: cuando el cliente llega a la tienda buscando un producto específico. Este es el momento de verdad en retail.