{"id":13244,"date":"2022-11-08T15:06:04","date_gmt":"2022-11-08T18:06:04","guid":{"rendered":"https:\/\/frogmi.com\/index.php\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/"},"modified":"2026-03-12T12:23:34","modified_gmt":"2026-03-12T15:23:34","slug":"nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds","status":"publish","type":"post","link":"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/","title":{"rendered":"NRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds \u2192<\/span>"},"content":{"rendered":"
\n

[vc_row][vc_column][vc_column_text]Source: nrf.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Holiday spending is expected to be healthy even with recent inflationary challenges, as the National Retail Federation today forecast that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion. Last year\u2019s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous records. Holiday retail sales have averaged an increase of 4.9% over the past 10 years, with pandemic spending in recent years accounting for considerable gains.<\/p>\n\n\n\n

\u201cWhile consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,\u201d NRF President and CEO Matthew Shay said. \u201cIn the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.\u201d<\/em>[\/vc_column_text][vc_single_image image=”4989″ img_size=”full” alignment=”center”][vc_column_text]NRF expects that online and other non-store sales, which are included in the total, to increase between 10% and 12% to between $262.8 billion and $267.6 billion. This figure is up from $238.9 billion last year, which saw extraordinary growth in digital channels as consumers turned to online shopping to meet their holiday needs during the pandemic. While ecommerce will remain important, households are also expected to shift back to in-store shopping and a more traditional holiday shopping experience.<\/p>\n\n\n\n

\u201cThis holiday season cycle is anything but typical,\u201d NRF Chief Economist Jack Kleinhenz said. \u201cNRF\u2019s holiday forecast takes a number of factors into consideration, but the overall outlook is generally positive as consumer fundamentals continue to support economic activity. Despite record levels of inflation, rising interest rates and low levels of confidence, consumers have been steadfast in their spending and remain in the driver\u2019s seat.\u201d<\/em><\/p>\n\n\n\n

\u201cThe holiday shopping season kicked off earlier this year \u2013 a growing trend in recent years \u2013 as shoppers are concerned about inflation and availability of products,\u201d Kleinhenz said. \u201cRetailers are responding to that demand, as we saw several major scheduled buying events in October. While this may result in some sales being pulled forward, we expect to see continued deals and promotions throughout the remaining months.\u201d<\/em><\/p>\n\n\n\n

Kleinhenz\u2019 comments mirror NRF\u2019s consumer data, which shows that consumers have been kicking off their holiday shopping early over the last decade in order to spread out their budgets and avoid the stress of holiday shopping. This year, given concerns around inflation, 46% of holiday shoppers said they planned to browse or buy before November, according to NRF\u2019s annual survey conducted by Prosper Insights & Analytics. Still, consumers plan to spend $832.84 on average on gifts and holiday items such as decorations and food, in line with the average for the last 10 years.<\/p>\n\n\n\n

NRF expects retailers will hire between 450,000 and 600,000 seasonal workers. That compares with 669,800* seasonal hires in 2021. Some of this hiring may have been pulled into October as many retailers are eager to supplement their workforces to meet increased consumer demand.<\/p>\n\n\n\n

While retailers face a multitude of challenges, one is totally out of their hands. Weather, as always, plays a role in holiday retail sales. The National Oceanic and Atmospheric Administration is forecasting warmer-than-average temperatures for the Southwest, Gulf Coast and Eastern Seaboard, which cover a large swath of the U.S. population, but wetter and snowier conditions are expected for parts of the northern tier.
NRF\u2019s holiday forecast is in line with the organization\u2019s full year forecast for retail sales, which predicted retail sales will grow between 6% and 8% to more than $4.86 trillion in 2022.<\/p>\n\n\n\n

NRF’s holiday forecast is based on economic modeling that considers a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather. NRF\u2019s calculation excludes automobile dealers, gasoline stations and restaurants to focus on core retail. NRF defines the holiday season as November 1 through December 31.<\/p>\n\n\n\n

*The methodology used to calculate holiday retail employment in 2020 was changed to accommodate the sizeable impact of COVID-19 on overall industry employment. In 2021, NRF returned to a traditional employment buildup method.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Holiday spending is expected to be healthy even…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","post_audio":"","_pv_blog_destacado":"","footnotes":""},"categories":[150],"tags":[162],"class_list":["post-13244","post","type-post","status-publish","format-standard","hentry","category-blog","tag-retail"],"acf":[],"yoast_head":"\nNRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds - Frogmi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds\" \/>\n<meta property=\"og:description\" content=\"Holiday spending is expected to be healthy even...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\" \/>\n<meta property=\"og:site_name\" content=\"Frogmi\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T18:06:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T15:23:34+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marketing-admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/frogmi.com\/en\/#\/schema\/person\/bb9267f3e597947a2c8d2333d75a349b\"},\"headline\":\"NRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds \u2192\",\"datePublished\":\"2022-11-08T18:06:04+00:00\",\"dateModified\":\"2026-03-12T15:23:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\"},\"wordCount\":714,\"commentCount\":0,\"keywords\":[\"Retail\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\",\"url\":\"https:\/\/frogmi.com\/en\/blog\/nrf-predicts-healthy-holiday-sales-as-consumers-navigate-economic-headwinds\/\",\"name\":\"NRF Predicts Healthy Holiday Sales as Consumers Navigate Economic Headwinds - 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